The Success of Cultural Podcasts on YouTube LPP RRI Malang as a Medium for Learning Contemporary Local Wisdom for Generation Z
DOI:
https://doi.org/10.70125/jetsar.v1i1y2024a16Keywords:
culture chat, generation z, local wisdom, radioAbstract
This study aims to describe Generation Z's perception of the cultural chat podcast programme on YouTube LPP RRI Malang in instilling local wisdom values. Generation Z, as a digital native generation, has unique characteristics that need to be considered in cultural preservation efforts. Through this programme, it is expected to provide an alternative to learning culture that is relevant and interesting for the younger generation. The research method used was descriptive quantitative. Data were collected through a questionnaire specifically designed to determine the success of the cultural chat programme as a learning media based on contemporary local wisdom. To determine the success of the programme in this study using four aspects, namely aspects of programme understanding, aspects of target accuracy, aspects of timeliness, and aspects of achieving goals. The results of the research from the aspect of understanding the programme, respondents understood the programme broadcast, and also captured the essence of the programme as a learning medium for preserving local wisdom culture. Respondents also understood the material presented and found various cultural aspects discussed in the programme. Research results from the aspect of target accuracy, generation Z prefers to learn using modern methods such as the LPP RRI Malang Cultural Chat Programme which is presented and packaged more modern, namely through podcasts. Research results from the aspect of timeliness, the duration of broadcasting carried out by RRI in accordance with a predetermined schedule, as well as the suitability of broadcast time with listeners' free time. The results of the aspect of achieving goals, radio announcers present the material well so that it can be accepted by listeners, besides that there are real changes in listeners after listening to the Cultural Chat Programme.
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